As channels are precisely about to witness the benefits of this year’s marketing resolutions, they shortly will realize it’s time to start drafting marketing strategies for 2022.
Thankfully, as the economic recovery gains boost, hopefully, marketers will ascertain themselves with a further padded budget to work with. But, what would be the elegant way to allocate this money?
With every industry reeling from navigating a year-long (and counting) global crisis, it’s necessary to pay attention to what’s shifted in user actions and media consumption. Eager for a less chaotic 2022, marketers are gearing up to test and implement these auspicious marketing master plans.
1. Use More Videos
It feels like a marketing tips list for the past decade have talked about video. Eventually, some companies and brands remain unsure about incorporating video marketing into the mixture. With Instagram and Snapchat video platforms, the rise of video is imminent.
Over 87 of consumers would want to see more videos from brands, and at least 69 of brands are sounding to increase their video spend in 2022.
Beyond short videos for social media, some brands are tapping into the power of longer- form original content to help them assemble brand affinity. Investing money in live streaming or explainer videos can help brands assemble a dedicated following and educate their audience about their brand, products, and services.
2. Invest in Creating a Strong Brand Image
Branding has always been an important element of marketing and business in general. But, focusing on storytelling and building a solid brand image is what will keep consumers coming back. In 2022, creating a solid brand image requires a two-step or hybrid marketing approach.
The first step is to use digital advertising to get your brand out there. It’s essential to note that digital advertising will become more expensive with time – that’s a given. Higher competition drives Google’s bidding wars into spirals that can often be too expensive for small brands. Still, this will always be worth the investment when done right, which is why working with a professional marketer is best.
Next, you have to find ways to keep growing organically. Raising your brand awareness through organic content via videos, web content that provides value, weekly podcasts, newsletters, and other forms of organic contact will help. Set aside the right resources, time, and money to focus solely on organic traffic; this will boost brand awareness and support your overall marketing efforts.
3. Optimize for Voice Search
Since 2019, the rise of voice technology has turned into a constant reflection in every marketer’s mind. Voice search includes everything from voice assistants like Siri, Alexa, Google Assistant, and chatbots.
Brands that focus on other consumer-friendly (less invasive) content will thrive in this space. Offering precisely, ultra-expensive content that responds to what consumers use voice search for will make them winners in this space.
Optimizing for voice search means training your works on conversational keywords and creating persona-based content that will answer people’s questions. To make this happen, you need to find a squad of marketers with SEO experience to help you optimize schema cheapies, keywords, and where an organization.
4. Focus on Local SEO
Geofencing isn’t a new conception, but it’ll take on a new account as consumers come more local- accustomed. While online calls opened the doors to consumers during lockdowns, as restrictions start to fade, consumers want local answers to meet their conditions.
With geofencing, brands can reach targeted communications through handbooks, cards, social media, or in-app ads to consumers in localized “ fenced” areas.
In addition, local SEO can help boost geofencing pains. Fastening time to optimize charts business registers, creating a Google My Business account, and creating content hung on local events or stories are essential to optimize for local SEO. Asking for reviews from happy clients and optimizing for voice hunt for directions and operating hours will help you win the local SEO game.
Don’t miss the chance to use – normally free – exchequer like Google My Business to boost your local SEO and furnish value to your implicit clients.
5. Don’t Neglect B2B Marketing
Business-to-business content is usually neglected as most businesses focus solely on shoppers. However, B2B promoting is extremely profitable for many firms. Primarily as a result of B2B searches are supported intent.
When a business offers academic content on specific solutions, complete trust is made, and somebody is probably going to be more interested in talking with a representative to learn more about your services.
Incorporating academic blogs, white papers, quizzes, and long-form content that address a particular drawback will facilitate nurture leads and build audience trust. In fact, close to 68% of B2B marketers use content marketing to build trust.
As brands continue to fight for consumer attention in these still uncertain times, marketers will find themselves trying different strategies. By taking these marketing trends into account, you’ll be able to stay ahead of the curve and meet your goals.
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