Four ways to optimize to boost your website’s performance are:
1. Republish old content
Republishing your old website content will provide your readers with the most up-to-date information and make your website stand out in search engines, which prioritize the currency of the content.
There are some ways you can refresh your content, including creating a follow-up post to an existing article.
Simply keep the main points from your original piece and make some changes to keywords and also the article structure. for instance, you would possibly want to show a regular article into a listicle.
Updating older posts is different to refresh your content if your original article or blog post is no longer relevant — just revise the required points and remember to manually update the publish date in your CMS.
If you would like to totally overhaul an old piece of content, you’ll always create a replacement post and redirect the old URL to a replacement one.
2. Optimize your website with structured markup
With the growth of voice search and Google displaying ‘rich snippets’ above other search results (a key pull-out that answers a specifically searched question which links back to the page), using structured markup is an important aspect in your website optimization.
Structured data (also known as schema markup) are standardized ways of defining your content so search engines can better understand it. It’s essentially metadata – data about the content on your site, hidden from users in your source code. There are very specific hierarchies you can use that identify things specific to areas such as events, organizations, and even recipes.
3. Add alt text to images
mages are a key ingredient to any good website, but you would like to assign alt text to them in order that search engines can identify them.
Google and other search engines can’t actually see the pictures on your website, so adding descriptive alt text to pictures helps improve your site usability and visibility, which can ultimately help your search ranking.
But take care to not force in your SEO keywords, which is additionally referred to as ‘keyword stuffing’.
Try and be as semantic and descriptive as possible. Alt text also means the image is often explained to people that are visually impaired, making your website more accessible.
4. Create SEO-Friendly Headlines
Search engines place a lot of emphasis on headlines, whether it’s for an article or a web page nested in your site.
You can enhance the SEO performance of your headlines by checking Google’s related search terms, tracking trends on Google and Twitter, and running a marketing workshop to spot key topics.
When it involves Google’s related search terms, don’t forget to research the related search results, which are found at the bottom of the page.
Check out Google Trends to seek out out which popular topics and search queries are connected to your headline or check in to Twitter and see what’s trending next to your Twitter feed.
If you’d wish to take things to a subsequent level, you’ll use paid tools to assist identify what users are trying to find.
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