Digital advertising has now become a staple of communication and marketing! Almost all businesses have turned to the internet to promote their products or services. This is not without a valid reason! You have a multitude of choices to promote your business and if you make the right choices. The returns on investment can go beyond your expectations.
Before, digital advertising was just a few banners or pop-ups on popular sites, or not. But with the development of ad blockers, this technique has become less and less popular (even if some sites block their content if the user does not deactivate their ad blocker…).
So that Internet users do not feel harassed by all this raw advertising, you have several alternatives that are no less effective (maybe even more)!
Google for your digital advertising
Google, our dear best friend. Most of us use it every day whether it’s for random searches or to find something we need. Keeping that in mind, we realize that we would like our site to be the link on which Internet users click! And for that, one can use Google Adwords.
Google Adwords allows you to buy keywords in order to be referenced at the top of the search results in the form of an ad! If you sell phone cases and buy the keyword “phone case”, you are sure to generate massive amounts of traffic to your site. But keep in mind that you might not be the only one who wants this position at the top of the search results! Often, the one who ranks first is the one who wins an auction on the chosen keyword. It’s up to you to choose a relevant keyword that perhaps not all advertisers directly think of.
Google Display can also allow you to buy advertising space on Google partner sites! There, you have to give everything visual level and content, because you will only have that to attract your customers. Beforehand, you will have to define your target! Make it coherent with your business so that your digital advertising has the most impact possible.
Social networks to promote your activity
Facebook, LinkedIn, Instagram … Everything is good to advertise your services or your products! On all three platforms, you have the option of paying to promote your publications. Or simply to create a sponsored advertisement! Again, you will need to target your audience. It’s not interesting for a guitar dealer to promote them to people who don’t care.
Lucky for you, you have the opportunity, thanks to the targeting criteria, to hit the nail on the head by choosing the audience that may be interested in your offer. Remember that on social networks, the visual is very important. So you will have to work on it until it is perfect.
A pretty post catches the eye and good content makes you want to click, so give it your all in your digital advertising campaign!
Digital advertising helps you better target your audience
Whether you want to reach a large audience or on the contrary a small audience, internet advertising gives you a choice, unlike print or television advertising. The advantage is that you can create several campaigns for several of your targets!
- Your main targets , which are a large group of people potentially interested in your products
- Your core target , which is a smaller group that is part of your main targets. These people are sorted according to several criteria of your choice
- Your secondary targets , likely to entice other people to buy your services.
You can also turn to influencer marketing and thus trust an influencer to promote your business. Whether it’s a macro, micro or even a nano-influencer, you have the choice once again! Depending on who you want to reach, don’t forget to turn to someone you trust. Someone who produces content that is consistent with your values, your services and your products!
If you still haven’t made up your mind to get into digital advertising after this article, it may be that you lack experience in the field. You can still take training on the internet, but it can consume a lot of your time. We can help you build your digital strategy and we can take care of promoting your business on the internet! Whether with paid advertising, inbound marketing or influencer marketing, our experts take care of everything. you can compare the different offers on My Digital Expert and get back to us with your needs. Our team will be delighted to welcome you.
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