Social networks have taken an essential place in everyday life, and therefore brand marketing. But they are all very different and respond to unique issues, sometimes making their implementation complex. Brands can feel lost among all the networks offered and the specificities of each.
Why are social networks essential for your marketing strategy?
Social networks have taken an essential place in everyday life, and therefore brand marketing. But they are all very different and respond to unique issues, sometimes making their implementation complex. Brands can feel lost among all the networks offered and the specificities of each.
Definition : Social Media Marketing is all the marketing levers put in place on social networks.
1. Which network for your brand?
Social networks are particularly time consuming and it is not advisable to register on each network. This may be more counterproductive than effective. For an effective social media strategy, it is essential to identify the most relevant networks for your brand, to understand how they work and how to communicate.
2. Discover the tips of each network
Facebook, the social network par excellence
Founded in 2004, Facebook is today the most popular social network, with 33 million users in India. This massive use of Facebook makes this social network particularly useful when launching its social media marketing strategy. And the options are numerous on Facebook: Canvas, carousels, images, videos, etc.
LinkedIn, the network of professionals
LinkedIn is an essentially professional network, on which you will have to talk about your company, its projects, its recruitment, its agency or contact research, development, etc.
Interaction on LinkedIn groups is often forgotten, yet it is essential to participate in groups, post content, and interact with other users. This will allow you to increase your visibility but also to attract more readers and subscribers.
To better use LinkedIn, you can now analyze your audiences, and thus assess the performance of content.
Snapchat, the new network that takes off
Snapchat appeared recently but quickly gained popularity. In India, there are around 9.6 million active users each month. And brands understood the interest of this new kid and were quickly seduced by the various advertising formats offered by the platform.
Snapchat allows, for example, to insert advertisements in stories or to create personalized filters. Snapchat has also announced that the ads on its platform attracted twice as much attention as those on Facebook, 1.5 times more than on Instagram, and 1.3 times more than on YouTube.
Instagram, Lifestyle in photo
Launched in 2010, Instagram continues to grow and can be particularly useful for some brands. On Instagram, your brand will be able to communicate via its own account, via influencers, but also via advertisements, and in particular in stories.
Pinterest, the ally of e-commerce
150 million Internet users use Pinterest worldwide, which makes it a significant social network. However, since its appearance in 2012, everyone has wondered if it is worth investing in Pinterest and communicating through it.
Set up a relevant SMO strategy
You know everything about social networks now, but before jumping head first into social networks, you have to put in place a real SMO strategy and put in place best practices.
Social networks and virtual reality
Virtual reality entered our lives in 2017 and it’s a safe bet that the movement will completely storm social networks. Facebook and Snapchat, for example, have started to integrate it on their platforms.
Use social media to improve your employer brand
Social networks are increasingly used by brands to recruit and develop their employer brand.
Need To Level Up Your Business?
To know more about how we can help you to boost your website’s performance, Contact Us.
