Choosing The Right Social Media Platform For Your Business

When it comes to choosing the right social media platforms that you will use for your business, it is valuable, to begin with, those that have the best-suited audience you want to reach.

We have striked on about how a brand can not be everything to everyone – rather than targeting every social media platform but only post occasionally, choose selected platforms according to the target audience they best reach, and invest in quality posts.

How to choose the right social media platform for your business? Here is an analysis of the core social media platforms and the audiences they best suit.


Facebook holds the king’s share of active audience on any social media platform, with approximately 2.70 billion people logging on every day, according to official Facebook statistics.

Facebook is skewed more towards a male user base, with 57% of users declared as male and 45% as female, and 18-24-year-olds make up the largest age group of active users.

While it is free to set up a Facebook page for your business, to establish cut-through you’ll need to pay to boost or run sponsor posts or advertisements so that they reach your target audience. The upshot of this is that you can target very specific audiences through Facebook advertising, from gender to location, age, interests, and much more.

Even though Facebook is the most popular social media platform, consider that it is a competitive space and may be more challenging for your brand to cut through the noise.


As a social media platform, Twitter has a far fewer audience than Facebook (199 million active users in 2021), but it attracts a younger, more intelligent, and learners crowd, with a higher income brace.

If your product or service is information-based, such as a blog, multimedia, or news site, you should definitely target on Twitter.

Although be aware that Twitter is all about promptness– you will lose credibility if you’re posting news long after it has happened, and a day is a long time in the Twittersphere.


As photos and a short video platform, Instagram is great if your product or service is visual and aspirational. With 1.074 billion users in 2021, Instagram is a quickly growing social media platform.

According to a study, Instagram has a higher female user base, with 39% being women and 25% being men.

The platform attracts a young, wealthy, and urban demographic – 18 to 35-year-olds make up the platform’s largest age demographic.

If your target market is mostly young, urban females, your brand will be well suited to Instagram.


Known as the largest social media platform for professionals (500 million registered users), LinkedIn has more male users than females.

According to a study the platform’s two largest age demographic groups are 18 – 30-year-olds (35%) and 32 – 50-year-olds (34%). Almost half (46%) of the platform’s users earn an income of $85,000 or more.

While LinkedIn’s user demographic has traditionally leaned more towards an older age group, the platform is curiously attracting a younger audience. LinkedIn reports that more than 50 million students and recent college graduates are on the platform, and is the fastest-growing demographic. That’ i something to consider when you are thinking about the audience you want to target.


Described as a “list of ideas”, Pinterest allows users to discover, save or pin images and other media to boards. It is great for creating visual storyboards, it’s popular categories include fashion, food and homewares, etc.

Almost half (46%) of Pinterest users are female, according to a report. The biggest age group using the platform is aged 18 – 30, followed closely by those in the 31 – 50 age range.

If your brand is highly visual and you had like to target female audience who lives in urban and suburban areas, then Pinterest may be a good fit for your brand.